If you already have a website or other social media accounts, you probably already have a particular color scheme and banners/headers.
On Instagram, you'll want to post that similar banner/header to have readers connect all your accounts to you.
Next, you'll want to pick a few colors and objects/spaces, to create a style that viewers will associate with you. With that, you'll also use specific filter(s) to connect all your posts as well.
You can stick to flat lays or build dimension.
To keep the aesthetic, you can alternate quotes made in Canva with pictures.
Reels are great for the algorithm, but you can still use cover photos.
Also think of incorporating your life to make it more relatable - show your face, show your space, show non reading/writing content. Try to keep it to your brand, and it'll look cohesive.
Think about your favorites things & things that have your brand colors, & incorporate them.
Items to use in photos for your brand:
-coffee mugs/tea cups
-candy/snacks
-books
-tablet
-typewriter
-motto/sign
-desk
-bookshelf
-blanket/scarf/etc
-candle
-flowers/plants
-notebooks
-pens/pencils/highlighters
-outlines/sticky notes/note cards
-keyboard, laptop, mouse
-tree round
-a watch
-glasses
-camera
-mascot/stuffed animal, like an owl or dragon for fantasy writers (add items for whatever genre you write)
-incorporate seasonal things like pumpkins, ornaments, hearts, etc
Are your gears turning? I looked around my house for things to use in my photos and the only things I ended up buying were the flowers. What do you already have on hand?
Batch Your Content
Now that you have an idea of what photos you'd like to post to your account, rotate the items around and take a ton of varying but similar photos. Mix in selfies if you want, or nature pics, whatever your brand is. And viola! You have a ton of content now!
If you're thinking, 'cool, I have photos but no captions'. Never fear, I have a blog post for that here.
The only other thing you'll need is to figure out the hashtags you want to use.
The Preview App
In this app, you can upload all your photos, add filters, add captions, and create lists of hashtags to pop in there at once so you don't have to type them all out. You can also keep your hashtag lists in the notes app on your phone. You'll want to vary your hashtags based on the topic and create a blend of frequently and rarely used tags to stand out.
The Preview App connects to your Instagram account so your live feed will show and you can move pictures around based on how you want your feed to look. You can also schedule posts but the app won't post them for you. You'll have to go back in and upload to Instagram, but it's really simple!
Canva App
This is a web page as well, but if you're looking to create graphics with quotes or your story snippets, I recommend Canva. It allows you to filter if you'd like, and it keeps your brand colors saved as favorites for easy access.
Give me a shout once you create your author Instagram brand or if you already have one, because I'd love to check out your style!
I hope these were helpful tips.